Challenge: Client company had a proprietary technology related to medical devices that also serves other uses in medical care, delivered mainly in integrated health systems and broader areas of public health. The company needed a marketing and brand plan to position itself with its target customers and to allow execution of the ...

Challenge: Client company had a clinically best in class specialty drug for women’s health that was not meeting the company’s expectations with respect to prescriptions and share. The product by its design, including dosing, was unique and differentiated in a market with established alternatives. The product was to receive regul...