Commercial Strategy & Marketing


We all know that having a well-defined commercial strategy is at the heart of every organization – but oftentimes we find that the steps needed to craft this strategy are not very well understood. That’s where we come in – we’ll start by getting an understanding of your needs, competitor capabilities and organizational potential – and work with you to establish the most effective commercial strategy & marketing plan to support your business goals. 

From understanding complex markets to the early clinical phase to building cross-functional teams to educating healthcare professionals (HCPs) – having an effective pharmaceutical commercial and marketing strategy can be the difference between success and failure. 

Commercial Strategy & Marketing Service Lines

Our subject-matter experts provide services in the following areas: 

Brand Adoption


Customer Engagement



Sharpening the
Marketing Message

Commercial Strategy & Marketing Project Catalog

Choose any existing project from our catalog, or contact us for something custom!

Commercial Strategy & Marketing Team

Lisa Pilla

Biopharma Commercial Strategy SME, Marketing & Sales

Lisa Pilla, RPH, MBA is a biopharmaceutical strategic advisor and commercial strategy expert. An industry leader in commercial strategy and sales and marketing effectiveness, Lisa’s career spans over 30 years in Fortune 500, start-up and independent biopharmaceuticals and life sciences companies.

Through her entrepreneurial spirit, she has evolved, transformed and built cross-functional organizations as a commercial executive, consistently delivering sustainable growth through multiple business cycles. She has led business units, in big pharma and specialty biotechnology. Lisa has the unique ability to leverage her scientific background and commercial leadership expertise to develop commercial strategies and operational plans across multiple functions— including commercial coordination within research and development, new product launches, field force leadership, strategic marketing, business development, and market access.

Lisa has a passion for developing talent. She is an executive mentor and Regional President of Corporate Relations in the Healthcare Businesswoman’s Association (HBA) and has coached a number of leaders who have risen to executive leadership in life sciences companies. She is also a board member and advisor to the Rutgers University Graduate Business School Customer Experience program and a leader in the Rutgers Ernest Mario College of Pharmacy Alumni Council.