Background One of the top three pharma companies in the US was looking to develop a playbook for appropriately handling the generic competition for their specialty blockbuster therapeutic. To do this, the company needed to update their internal practices for this specialty category - different from what they were following for o...
An emerging pharma in Cambridge, MA, while undergoing Phase III clinical studies for their first commercial launch, wished to identify pharma company best practices prior to defining their own commercial program. In order to identify specific best practices by functional area, over 30 Senior Pharma Experts (across commercial and ...
Design a business planning process that enhances cross-functional collaboration and improves focus on business opportunities. Challenge: Mid-tier Pharma company moved to a customer-centric structure focused on patient outcomes. Their new approach required a collaborative cross-functional operating structure w...
Challenge: Client company had a proprietary technology related to medical devices that also serves other uses in medical care, delivered mainly in integrated health systems and broader areas of public health. The company needed a marketing and brand plan to position itself with its target customers and to allow execution of the ...
Challenge: Client company had a clinically best in class specialty drug for women’s health that was not meeting the company’s expectations with respect to prescriptions and share. The product by its design, including dosing, was unique and differentiated in a market with established alternatives. The product was to receive regul...
