Establish or reaffirm product objectives and timelines with client to develop/enhance product launch plans .  Work closely with marketing and support teams, based on market situation, product profile and regulatory status.  Planning can be at a macro or more detailed level with a focus on tactical guidance and customer/influencer segmentation to address behaviorial objectives and drivers and barriers to achieving them.  Attention is focused on action plans and sequencing in the context of brand strategy.  Efforts can assist development or refinement of the go to marketing strategy.  Work is intrinsically performed as required within the cross-functional, multidisciplinary nature of the client organization.