Go-to-launch commercialization plan
Go-to-launch Commercialization Plan:
Project deliverables:
- Comprehensive brand plans with detailed tactical plans
- Business plans and market opportunity assessments that define value proposition and ideal target product profile
- Identify best commercial practices by functional area, including launch team detailed project plans
- Defined patient services model and “HUB” structure required for a successful patient journey
Related Case Studies
Preparing Generic Competition for a Specialty Blockbuster Therapeutic
Background One of the top three pharma companies in the US was looking to develop a playbook for appropriately handling... read more
Pre-Commercial Practices for Pharma
An emerging pharma in Cambridge, MA, while undergoing Phase III clinical studies for their first commercial launch, wished to identify... read more
Business Case With Forecast Model for Neuro Treatment
A small biopharmaceutical company had successfully completed proof-of-concept studies in the steps to develop therapeutics for the treatment of neurological... read more