Comprehensive and custom engagement with product marketing team to assess brand situation and goals to develop action plans to achieve brand objectives. Work can focus on brand strategy development/enhancement, tactical plans for in market activity and life cycle planning. Efforts can also be directed toward establishing or altering brand objectives in the context of product life cycle stage and market environment. Approach involves engagement with extended client marketing team, including promotional, branding and market research agencies.
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Brand & Marketing Planning With Marketing Assessment
Challenge: Client company had a proprietary technology related to medical devices that also serves other uses in medical care, delivered... read more