Commercial Operation and Analytics
Commercial Strategy & Marketing | Sales Force Effectiveness
Jing Yu possesses 10+ years of management consulting experience in the Life Sciences industry, specializing in commercial strategy and commercial operations. Through years’ of hands-on experience, Jing brings extensive knowledge and in-depth understanding in field force design and optimization, customer segmentation and targeting, incentive compensation plan design, sales operation, marketing analytics and commercial data assessment and analytics. Jing holds a master’s degree from Cornell university in applied statistics.
Conduct the sales force design to support the first launch for an emerging pharma; Provide secondary data acquisition evaluation and recommendation for a new product launch; Incentive compensation plan design for launching and in-line products; DTC campaign evaluation