Primary Market Research & Business Analytics

Category lead
Insights & Analytics
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25+ years of market research experience in healthcare, including leadership positions on both the client and agency sides of the industry. Particular areas of expertise include new product development and assessment, development of launch strategy and tactics, as well marketing performance monitoring. Greg is also skilled in qualitative market research techniques and routinely leads projects involving high value stakeholder interviews.



  •  KMK Consulting Inc.
  •  7

President, Global Innovation and Client Programs

  •  Ipsos Healthcare (formerly Synovate Healthcare)
  •  1

Senior Vice President, Head of North American Healthcare

  •  Synovate Healthcare
  •  4

Vice President, Business Analysis

  •  Novartis
  •  1

Senior Director, Market Research

  •  Forest Laboratories
  •  4

Executive Director

  •  Merck
  •  12

Associate Research Director

  •  JWT
  •  3

Research Analyst

  •  Japan Market Research Bureau (subsidiary of JWT)
  •  2


BA History

  •  Cornell University

MA East Asian Studies

  •  Harvard University